Instagram Marketing tips

Tips to quickly double your Instagram's marketing success

Instagram Marketing tips

A picture is worth a thousand words. Or so they say ... If this is true, why do so many professionals struggle to grow their brand on Instagram while their Twitter and Facebook accounts take off? After all, a photo has to at least be worth more to your audience than 140 characters, right?

It is true that visual marketing and Instagram, in particular, seems to be the future of social media. However, many entrepreneurs are not aware of how and where to start their path in the domination of Instagram. Fortunately, with the tips and tricks I'll outline in this article, you can easily double the success of your Instagram in a very short time.

Search for your market

It may seem blatantly obvious. Like getting slapped with a frozen fish, but before anyone complains, let me ask you a question. Have you done that? You know, many people think they know their audience. Many of them are wrong. Even if you have done extensive market research on other social media platforms, it does not mean that you know what your Instagram audience is looking for.

Take the time to do a serious market research. Find out what accounts your audience is following. Look for which hashtags she is using. Examine the competition associated with popular hashtags in your niche. Dive deep into your market until you understand their habits better than you understand yours.

Create consistent content

The next step to improving the marketing success of your Instagram is to select a central theme for your posts and stick to it. This point is predominantly for companies that use Instagram, not personal accounts to boost their brand.

Post photos that are congruent with your main theme. Avoid posts that are not 100% in line with your company and values. Select a color palette that is similar to your company website and use for all your photos. Also, make sure you're using the same filter with all your photos. This will help your posts become instantly recognized by your audience.

Ask your audience to call the post notification

Never hurts to ask. Even more, you would find the most painful thing in the world. When I tell brands to ask their customers for anything, they tend to go crazy and think that this will drive consumers away. In fact, the opposite is true. Asking users to retweet their Twitter post resulted in a retweet rate 4 times higher (compared to just "expecting" they would do something on their own).

Now, I know that Instagram and Twitter are completely different platforms. However, the same psychological principles apply to both. Occasionally post pictures that instruct your users to link to post notifications to your account. Use bold, colorful and eye-catching text with a giant arrow pointing to the setup button. This will result in an increase in post engaging and will indirectly result in more followers. But do not overdo it. I included one of these posts once a week.

With this timeline, your audience will still have a fond memory of turning on post notification without feeling like you're being nosy.

Test your hashtags

Hashtag has been the topic of many debates since Instagram became popular. Everyone has an opinion on this topic. Some people suggest that you focus on the smaller, sharing hashtags. Other people tell you to just select large hashtags. Experts suggest that you only use 5-7 hashtags per post. Other experts say you can use as many as you want.

The truth? It depends. While there are certain marketing doctrines related to human psychology and platform algorithms, hashtag is not an exact science. Our brain has not developed to like or not figures based on the number of hashtags the post has. And Instagram does not have an advanced algorithm specifically for hashtags as well.

So what is the solution? Try it. I recommend you start by using 5 to 7 hashtags, select 1 to 3 large hashtags and 2 to 4 hashtags for sharing, but like everything else in marketing, the key is to test.

Spend a month or two using 15 hashtags per post. So spend a month using only 2 to 5 per post. Spend a month focusing purely on sharing hashtags. A month focusing on big hashtags. And then spend a month using a little bit of each. In the end the data will not lie.

Join a community group on Instagram

Instagram is competitive. Yes. But there are still entrepreneurs out there who prefer to work together than try to compete with every user. By participating in an Instagram community group you will have access to hundreds and perhaps thousands of other professionals in your niche who want to collaborate, not compete. 

Why Instagram is the right tool for your Marketing en-devours



Marktest Consulting analyzed the use of social networks by the Portuguese and Instagram is approaching leadership. If you think this is just another social network, we'll show you the opposite!
The Portuguese continue to put Facebook in the top spot of the social networks race, and they spend a lot of their daily time (about 91 minutes a day) consulting their news feed, according to the latest study by Marktest "Os Portugueses and Social Networks ".

What about Instagram? Where is? That's right ... Even behind Facebook and Twitter. But, after all, what comes this strange change in the communication of the Portuguese with their favorite brands?
In results of spontaneous notoriety, indicating that no response suggestions were put for study participants, Facebook still reigns with an overwhelming 97.2% benchmark, but Instagram ranks third, shortly after Twitter, with 54.9%. One of the novelties in the study this year was the inclusion of Snapchat, with 17.3%. It seems then that the image is there to stay and is shaping the way we communicate digitally.

What makes Instagram different?

The Instagram works on the logic of the supremacy of the image over the word, much of its content being pure visual inspiration. Advertising works within the scope of inspiration and the ability to move followers to identify with the ideals and values ​​of the brand and instigate them to act. Thus, it is a network that moves communities that are passionate about a cause or a particular lifestyle, involving them through the impact of an idea or concept.

Alongside this format, success is also measured by a change in the audience of social networks, whose ability to select content comes from:

Tendency for the supremacy of the image and more recently of the video on the contents of another aspect;

Direct and almost automatic connection with the most used network in Portugal: Facebook. This complementary dual content feed effect is very important;

Instagram consolidates the communication of your company, functioning as moodboard and sharing of values ​​so that the loyalty of the user is more real. Brands should approach people with a soul, with a passion for the most mundane day of the consumer.

Feel like a true strategist!

Already in the classic board of Monopoly we got used to feeling like this! But above all, be real with the communication of your company and get closer to the values ​​of the consumer community that you would like them to follow:

Combining different paid ads across different platforms is a great way to deliver a lift in your website views and therefore lets your products and services reach out to a wider target;
Instagram is pure engagement: form overlaps content so the law of attraction and inspiration here counts, and a lot!

Fun and lifestyle in an escapist attitude is the most important: we all want a window onto the world when we hit the metro or bus at the end of the day;
Very structured communication is not the key: #hashtags work like no one else to convey only key ideas, key words, and suggestive ideas;

Instagram works based on what is most basal in brand communication: the feel, the mood

In addition, it creates an idea of ​​equality between the possibility of influence of brands and ordinary people, not infrequently the phenomenon of blogers or individual "inspiring" reaching a level of popularity far superior to any brand, which is not a factor that should be demotivating! Communication should be only more "real", closer to daily life and the true impact of the brand on everyday life.

Sounds complicated? Talk to us and we'll help. If you already have Facebook, Instagram can be the ideal tool for your brand to make all the difference in the lives of those who enjoy their services. Let's talk? Half words do not arrive! We look forward to hearing from you.


How to improve your engagement on Instagram 


We have already written about the utility of an Instagram account for your company, although Facebook is the preferred social network of brands in Portugal, at least for now, the truth is that there are more and more users on Instagram, platform that allows much more engagement and local excellence to communicate mainly with Generation Z, but also increasingly with Millennials.


But how can you apply your marketing strategy to Instagram?

  • Use original photos to promote your products and services
  • Forget about generic photographs, infographics or images loaded with text. Bet more on creative, provocative and / or funny images that are always inspirational and lifestyle-oriented.
  • In order not to tire the user avoid showing product photographs more than twice a day and never repeat the same image.

Promote hobbies

A fun and inexpensive way to interact with potential customers. Ask your followers to post personal photos to try out your leads or services and then select the best ones to award the prizes.

Publish backstage images

Stimulate the curiosity of your followers about what happens inside your company. Whether it's photographs of employees at times of fun, the backstage of a catalog, company events or anything else most people would not otherwise have access to

Turn your followers into stars

Better than producing your own content is when your customers start producing quality content about your brand. Enjoy this content and share the best photos with some regularity, mentioning the user. Also do not forget to make "Like" and if possible comment on all photos of customers to use your products or services, whenever they identify your brand.

Bet on Digital Influencers

With the ease of identifying brands, digital influencers have a dual function in this network: on the one hand, they share personal photographs to use their brand thus increasing their reputation, and on the other they create high quality content that can help feed to your page without having to constantly be producing original content.

This is an increasingly used marketing tool and it will be easy for a brand to lose relevance if it does not adhere quickly to new digital trends. Need help? At Madde we create your company account, create the regular content and manage the community, making the most of the social network of the moment. Contact us and ask for your budget!

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